Maybe one day it will be a man that says I am going to go POWDER MY NOSE......  

TechSteve 49M
1222 posts
5/30/2006 9:13 am

Last Read:
6/1/2006 12:21 pm

Maybe one day it will be a man that says I am going to go POWDER MY NOSE......

This is an article I found on GLOBE AND MAIL online.

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Straight men eager to polish their image
Cosmetic companies find a fresh market catering to the male workaday dandy
DEIRDRE KELLY

From Monday's Globe and Mail

Not long ago, the client for Revlon's Age-Defying Makeup or Rimmel's Celebrity Bash (a nail polish noted for its spectacular reds) was well defined: a woman between the age of 20 and 35 who worked in an office and looked forward to looking her best for a night on the town.

That profile is changing, and radically. Take Elliott Chun, a Toronto-based public-relations consultant who regularly wears Revlon's complexion-smoothing foundation to the office. When asked why, he gives the same answer a woman might: "To look good and feel good about myself."

The 25-year-old self-professed "hard-core heterosexual" says wearing foundation "seems to go a long way. You get a lot of compliments."

Then there's Roz Weston, a 31-year-old reporter with Global Television.

"I find it relaxing. I sit on the deck with a cocktail listening to AC/DC and paint my toes bright red. Celebrity Bash is my favourite," he says.

"There are no benefits except that women are always wanting to paint them for me. Which I never allow. That's my thing."

Almost 300 years after men in the court of Louis XIV wore powdered wigs and rouged their cheeks, makeup for men appears to be making a comeback.

"Men are today more health-conscious and image-conscious than before," says Dr. Chaim Goldberg, surgeon and director of the Goldberg Centre for Vision Correction and Cosmetic Surgery, who says more and more of the clients he sees are wearing some makeup.

"They're working out and they're feeling better. They want makeup not to alter their appearance the way women traditionally use it. They want it to enhance what they've got, their masculinity. They want to create the illusion of being healthy and looking younger."

Shane Beekhoo, a financial planner and cosmetics wearer in London, Ont., agrees.

"More and more, men are doing it, that's for sure, men who are straight. It might sound superficial. But men are caring about their appearance more than before."

Men and makeup has always been seen, even by gay men, as the final taboo.

But now, says Dave Lackie, editor of trade bible Cosmetics Magazine, it's more like the final frontier -- an untapped market for the $1.8-billion-a-year Canadian cosmetics industry.

Within the last month, Canadian mass-market and specialty department stores have been inundated with new lines catering to the new breed of workaday dandy: Men Expert by L'Oréal, or Boss Skin, a skincare line for men by Hugo Boss, which also includes a male fragrance. Even Gillette, makers of men's razors, has just added an aftershave to its product line.

As well, this month, Jean Paul Gaultier, one of the pioneers of the male makeup trend, relaunched in select Sears and The Bay stores across Canada, its Tout Beau Tout Propre collection of eyeliner, bronzing powder and coloured lip balm for men.

Along with the clear nail polish that has been available to men since 2003, there is now a chocolate shade. The line's new lip gloss is now a brighter shade of red.

It's all about pushing the envelope, using a hint of flamboyance. That's because men are even more ready for their close-up, according to Carine Rizk, marketing manager for BPI International, distributors of Jean Paul Gaultier in Canada.

"Launching Beauty for Men was considered provocative and even outrageous by some. Nevertheless, it worked, because it was the right moment sociologically and men were ready to change the way they dealt with their appearance."

The reason, says Michael King -- publisher of the Canadian men's magazine Sir -- is that men feel they need to keep up with women who are making increasing strides in society.

"All bets are off on what a man should or shouldn't do," says the 40-year-old Mr. King, who admits to wearing a tickle of bronzer on a regular basis to enhance his looks.

Ben Coler is a former makeup artist whose on-line male cosmetics company, Studio5ive.com, has 10,000 clients on his database from Canada, Mexico and his native United States. He says the objective is for the makeup to be undetectable. He says that men are terrified of getting it wrong, of looking like a drag queen.

Mr. Coler created a colour palette that uses what nature has already given men: the blue-grey of the beard and inner eye socket, the ruddiness of the weathered cheek, the brown at the brow line. This way, the makeup defines and shades instead of adding bursts of unnatural colour.

"Men want their skin to look healthier. They want to hide dark circles, blemishes and problem areas. Men want to use these products to make them look more handsome and masculine. It eliminates for them the stigma of wearing makeup in the first place."

Farid Hassani, a 37-year-old designer, says he regularly borrows his wife's eyeliner to give himself a lift.

"It makes me feel good, it makes me feel different," Mr. Hassani says.

"I'm not gay but I don't want to be perceived as the typical heterosexual male," he says.

"Makeup gives me an edge."

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Does anybody think this market is untapped ?

If you are a man, would you wear makeup if it was a line that catered to you as a man ?

Does wearing makeup mean a man is gay ?

My opinion is that it does not mean you are gay if a man wears makeup.

I doubt that men wearing makeup is going to catch on. Where would men fit the lipstick, eyeliner, blush ?? In their wallet ?


Steve


MissAnnThrope 56F
11488 posts
5/30/2006 11:58 am

I've known men who have worn foundation long before the metrosexual movement made it popular. It does even out skin tones. I have noticed, men do a better job of applying just a light, natural looking layer than most women do.


PrincessKarma 43F
6188 posts
5/30/2006 1:41 pm

Actors wear makeup all the time. Just taken a close look of any male star on film vs caught by paparazzi and you'll see the difference.

I'd rather not have to kiss foundation off my man's cheek, but then again, he's younger than I am and looks like a teenager, not much danger of that Maybelline aftertaste I get from kissing Mom and friends hello.


The Big Bang was the mother of all orgasms.PrincessKarma


TechSteve 49M

5/30/2006 1:44 pm

MissAnnThrope, I had no idea that there were men wearing makeup out there.

I wouldnt know where to start.....there are so many brand names, shades etc.......lots of choices.

I am sure there are women out there that look like clowns

steve


themisskrissy 56F
2302 posts
5/30/2006 8:34 pm

(like any other thing a guy can't fit into his pocket, he says to his woman, can you put this in your purse!!! lol right next to the gummi bears and hot wheels and one of barbie's shoes..)

i really don't care if men want to wear makeup.. the whole gender thing slays me.. not so long ago "fags" had long hair.. who says a men has to conform to certain length, while women can do ANYTHING!!??
including dress like men in any setting!

only pantywaist men have buffed nails.. BS i say..

a real man is not defined by his appearance, or his sexuality.. he is defined by his character..

really tho, i think guys are not suckered into the glamour hype that women are.. (and let me tell you boys, you can buy a lot of pay per view for the price of a decent make up kit!) and it is time consuming!

i must confess, i want to see how my R's lashes would look tinted.. he would want to see how i look with my ass walking away! sigh


Virtue Alone Ennobles


TechSteve 49M

6/1/2006 12:21 pm

    Quoting themisskrissy:
    (like any other thing a guy can't fit into his pocket, he says to his woman, can you put this in your purse!!! lol right next to the gummi bears and hot wheels and one of barbie's shoes..)

    i really don't care if men want to wear makeup.. the whole gender thing slays me.. not so long ago "fags" had long hair.. who says a men has to conform to certain length, while women can do ANYTHING!!??
    including dress like men in any setting!

    only pantywaist men have buffed nails.. BS i say..

    a real man is not defined by his appearance, or his sexuality.. he is defined by his character..

    really tho, i think guys are not suckered into the glamour hype that women are.. (and let me tell you boys, you can buy a lot of pay per view for the price of a decent make up kit!) and it is time consuming!

    i must confess, i want to see how my R's lashes would look tinted.. he would want to see how i look with my ass walking away! sigh
Miss Krissy, it is interesting that guys are NOT suckered into the whole glamour thing, but many men can be manipulated with sex...for example, on this site, I rarely hear about a woman being scammed if it happens at all, but some men must get scammed or these scammers wouldnt be here.

Steve


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